Our Mission

We got into the rod building industry to design well priced, technique specific rods that we couldn't find in the stores.


Which makes our mission simple.

  • To go above and beyond, and exceed all customer expectations to provide you the best rod buying experience possible.
  • To have pride in our work that will bring you the superior level of quality and craftsmanship in the design and build of Prolite rods.
  • To grow as a company and personally.
  • To teach and educate all skill levels of fisherman, to enrich the sportfishing industry.

We will offer the best product, the best customer service, and the best price. To better service the industry, we will do our best to teach and educate every level of fisherman. There's an old saying that if you give a man a fish, you feed him for a day, and if you teach a man to fish, you feed him for life. At Prolite, we don't just want to teach him how to catch a fish, we also want to educate him about the art and science of fishing. We want to get you the perfect rod to fit your every need in any situation. Working with you and building a personal relationship is important to us.