Custom Rods. Built by Hand.
Prolite Rod Technology · Olympia, Washington
Tell us how you fish. We’ll build the rod.
What We Build
Bass
Flipping, cranking, finesse, swimbait. One rod per technique, built for how you fish it.
View Rods →Inshore Saltwater
Redfish, snook, tarpon, speckled trout. Built for sight-casting, structure, and the fish that pull back.
View Rods →Steelhead & Salmon
Float, drift, mooching, trolling, centerpin. Pacific Northwest and Great Lakes.
View Rods →Walleye & Freshwater
Jigging, trolling, live bait. Tuned for sensitivity and the right hookset.
View Rods →Custom or Ready to Fish
Design a Custom Rod
Tell us how you fish. We’ll spec the blank, guides, grips, and wraps — and build it by hand in 3–5 weeks.
Start a Build →Shop Ready-to-Fish
Same materials, same builders. Builder-proven rods in stock and ready to ship.
Browse Rods →In Stock Now
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NFC Salmon & Steelhead 7'6" 8-15# Mag Medium Spinning Rod- "Cork Build"
Regular price $445.99 USDUnit price per -
Prolite Custom 7' Live Bait Casting Rod 8-17 lb | Saltwater & Sturgeon Fishing Rod
Regular price $369.99 USDUnit price per -
Flagship Build
Prolite Custom 5'8" Halibut & Deep Drop Rod 50-100 lb | Extra Heavy Saltwater Spiral Wrapped Boat Rod
Regular price $399.99 USDUnit price per -
Prolite Custom 10'6" Salmon & Steelhead Float Rod | 8-12 lb Spinning Rod
Regular price $412.99 USDUnit price per
What Prolite Anglers Say
“Chris and the talented team behind ProLite Rods are exactly what we want and have missed in this industry for a while now. Their knowledge and guidance in the rod building process matches the highest quality components they use.”
“The builder went above and beyond and was super informative. He sent pics and communicated with me through the whole process. I could not be happier with my custom rod.”
“I’ve had experiences with Chris and ProLite for about ten years now. He is very approachable, accessible, and open minded when it comes to designing custom rods. His staff called me after the order just to assure everything would be just right.”
The Shop
Olympia, Washington
Rooted in the Pacific Northwest. Building for anglers nationwide.
Since 2017 · 5,000+ Rods
Every rod built by hand, one at a time, by the same team that started it.
Rainshadow Blanks. ALPS Guides.
The same components the pros use. No shortcuts, no house-brand substitutes.
3–5 Week Builds
Custom rods ship in 3–5 weeks. Ready-to-fish rods ship same week.
Ready to Start?
Build custom, shop in stock, or talk to us first.