Custom Crafted: Rods as Unique as Your Fishing Style
At Prolite, we believe that a fishing rod is more than just a tool—it's a reflection of the angler behind it, embodying the connection between skill, passion, and the pursuit of the perfect catch. Our Custom Crafted rods are designed with this understanding at heart, blending meticulous craftsmanship with an intimate knowledge of what makes each fishing experience unique. These rods are thoughtfully engineered to resonate with your personal style, ensuring that when you find the right one, it feels like it was meant to be in your hands. It’s not just about catching fish; it’s about enhancing every moment on the water, with a rod that shares your journey and elevates your experience. Discover the rod that speaks to you, and let it become a trusted companion in your fishing adventures, one that’s crafted with the same care and dedication that you bring to your passion.
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Carbon X Twitch 7’10” Medium Spinning 2-Piece
Regular price $399.99 USDRegular priceUnit price / perSold out -
Carbon X Live Bait 7’10” Extra Light Casting - Custom Red/Blue Trim Package
Regular price $489.99 USDRegular priceUnit price / per -
Carbon X Twitch 7’10” Medium Spinning with Aluminum Reel Seat
Regular price $469.99 USDRegular priceUnit price / per -
TAKEDOWN NW STYLE 10'6" 10-20# MEDIUM / BLUE X-FLOCK TRIM PACKAGE
Regular price $449.99 USDRegular priceUnit price / perSold out
Customer Favorites: Pre-Built Rods in Stock
Discover our best-selling rods, favored by anglers for their superior performance, durability, and innovative design. Whether you're fishing in freshwater or saltwater, these rods are engineered to provide exceptional sensitivity, power, and comfort, making them the top choice for both novice and experienced fishers. Explore our most popular rods and elevate your fishing experience.
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TAKEDOWN NW STYLE 10'6" MEDIUM / SILVER TRIM PACKAGE
Regular price $419.99 USDRegular priceUnit price / per -
TAKEDOWN NW STYLE 9'6" MEDIUM / BLACK TRIM PACKAGE
Regular price $419.99 USDRegular priceUnit price / per -
TAKEDOWN CX STYLE 10'6" 12-30# HEAVY
Regular price $419.99 USDRegular priceUnit price / per -
SELECT SALMON & STEELHEAD 10'6"10-17# MEDIUM HEAVY SPINNING
Regular price $369.99 USDRegular priceUnit price / per
Welcome to Prolite Rod Technology
Established in 2016 from a humble garage, Prolite Rod Technology was created to craft unique, high-quality fishing rods that weren't available in stores. We are dedicated to producing serious rods for serious anglers, ensuring each rod exceeds expectations. Believing that quality gear creates a quality experience, we aim to elevate your fishing adventures and create memorable moments.
At Prolite, we build more than just fishing rods; we build a community. We value trust, family, and collaboration, supporting both our customers and small businesses. Committed to continuous growth and improvement, we strive to be the best, pushing the boundaries of innovation and fostering a community united by a passion for fishing.
Testimonials
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A Heartfelt Shoutout from One of Our Loyal Cust...
At Prolite Rod Technology, we’ve always believed that fishing rods are more than just tools—they’re companions on your fishing adventures. Every rod we craft is built to last, but we...
A Heartfelt Shoutout from One of Our Loyal Cust...
At Prolite Rod Technology, we’ve always believed that fishing rods are more than just tools—they’re companions on your fishing adventures. Every rod we craft is built to last, but we...
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Built to last in the harsh conditions the west ...
Link to Instagram post by Kolbey Stewart
Built to last in the harsh conditions the west ...
Link to Instagram post by Kolbey Stewart
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Prolite is a great company to deal with, and th...
Here's what Connor Seifert has to say about his own experience dealing with Prolite Rod Technology: 'Prolite is a great company to deal with, and their products match their customer...
Prolite is a great company to deal with, and th...
Here's what Connor Seifert has to say about his own experience dealing with Prolite Rod Technology: 'Prolite is a great company to deal with, and their products match their customer...
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Trolling Deep with 360 Flashers – Let’s Hear Yo...
Hey Prolite Family, Here’s a thought for those of you trolling with 360 flashers in the Columbia River (and possibly in coastal fisheries across Oregon and Washington). Ever notice that...
Trolling Deep with 360 Flashers – Let’s Hear Yo...
Hey Prolite Family, Here’s a thought for those of you trolling with 360 flashers in the Columbia River (and possibly in coastal fisheries across Oregon and Washington). Ever notice that...
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Windy Spring Kings— Prolite Takedown 360 Troll ...
The weather was stormy, with rain pattering hard on the windshield, the glow of the 1 AM clock filling the darkness of the truck cab, and the smell of bad...
Windy Spring Kings— Prolite Takedown 360 Troll ...
The weather was stormy, with rain pattering hard on the windshield, the glow of the 1 AM clock filling the darkness of the truck cab, and the smell of bad...