Frequently Asked Questions
Below are answers to common questions about buying a Prolite rod, custom builds, timelines, pricing, and warranty coverage.
Buying Options
What is the difference between a Ready-to-Ship Rod and a Custom Build?
Ready-to-Ship rods are already built using proven, popular configurations and are available for immediate shipping.
Custom Builds are built specifically for you, with component selection, tuning, and personalization based on how you fish.
Can I customize a Ready-to-Ship Rod?
No. Ready-to-Ship rods are completed and cannot be modified. If you want custom colors, wraps, or component upgrades, choose a Custom Build.
How do I start a custom build?
Select the model that fits your fishing style, customize components and aesthetics, and place your order. We review and confirm all specifications before your rod enters production.
Do I need to know exactly what I want before ordering?
No. Many customers start with a general idea. We help refine the details and will guide you if a selection is not a good fit for your technique.
Are Prolite rods available in stores?
Prolite rods are sold directly through our website and select fishing guides and professionals. Visit our Store Locator to find hands-on opportunities.
Pricing
How does custom build pricing work?
Custom build pricing is based on rod length and component selection.
- Longer rods require more materials and labor.
- Upgraded components adjust the price by their cost difference.
Personalization such as wrap colors, decals, and custom text is always included.
Are there any hidden fees?
No. Pricing is transparent and based only on the rod and components you choose.
Build & Delivery
How long will it take to receive my custom rod?
Most custom Prolite rods are built within 2–4 weeks.
30-Day Custom Build Guarantee: Your rod will enter production within 30 days of final specification confirmation.
During peak season or show season, timelines may extend slightly. We will keep you informed throughout the process.
Can I rush my order?
Possibly. Expedited builds depend on design complexity and current workload. Contact us before ordering to discuss availability.
Warranty
What warranty does Prolite offer?
Prolite Rod Technology provides a lifetime warranty covering workmanship, design, and materials for all services performed by Prolite.
Rod blanks and components are covered by their respective manufacturers’ warranties. Prolite-branded blanks are covered for one year from the date of purchase.
All warranty claims are evaluated by Prolite Rod Technology. Warranty eligibility and whether a product is repaired or replaced is determined at Prolite’s discretion.
If a model or component has been discontinued, a comparable replacement may be used. Replacement parts may vary in color or appearance from the original.
What if my rod breaks due to damage or misuse?
Accidental damage, misuse, or normal wear is not covered under warranty. However, we offer affordable repair services and will work with you to get your rod back on the water.
Support
Is my Prolite rod satisfaction guaranteed?
Yes. If there is an issue with workmanship or execution, contact us within 30 days of delivery and we will make it right.
Who do I contact for help?
Email or call . You can also use our contact form.
We are a small, hands-on shop. If we do not answer immediately, we will get back to you as soon as possible.