Prolite Rod Technology - FAQ's

Ready-to-Ship rods are already built using our most popular designs and are available for immediate shipping. Custom Builds are built specifically for you, allowing you to choose colors, decals, upgrades, and personalized features.

Ready-to-Ship rods are completed and cannot be changed. If you want specific custom colors, wraps, or upgrades, order a rod to be built instead.

Choose the model and specifications that fit your fishing style. From there, you can customize components and aesthetics. Place your order, and we’ll confirm all details before starting production.

Prolite rods are sold directly through our website and select fishing guides and professionals. We do not stock rods in big-box stores. For hands-on experience, check our Store Locator for guides and locations that carry or demo our rods.

Yes. Prolite rods are proven on the water and trusted by top professionals. Here’s a list of reputable guides who use our rods and who we recommend you fish with—they’re the best in the business: View Guide List.

In-stock rods are already built using our most popular configurations. What you see is what you pay—no added costs for color or decals because the rod is finished and ready to ship.

Custom builds use a simple formula: Rod Price = Length Base × Component Selection

• Length Base: Longer rods use more material and labor, so the base cost increases with length.
• Components: Standard components are included in the base price. Upgrading components (e.g., aluminum reel seats, titanium guides, carbon grips) changes the price by the difference in component cost.

This means if you choose a different reel seat, grip style, or guide set, the price changes only by the cost of those components—no hidden fees or upcharges for personalization.

Yes. Your choice of wrap colors, decals, and custom text is always included at no additional charge.

Our typical build timeline is 2–4 weeks, depending on customization and materials. You’ll receive updates throughout the process.

We may be able to expedite certain builds. Contact us before ordering to discuss options.

You will receive a shipping confirmation email with tracking information as soon as your rod ships.

You can choose colors, wraps, decals, hardware finishes, grip styles, and premium guide upgrades. Personal touches such as your name or boat name can be added.

Some components, such as reel seats and grips, are permanent once built. If you think you may want upgrades, select them at the time of your build.

All Prolite rods are backed by our craftsmanship warranty, covering defects in build quality. See our full warranty policy for details.

If it’s within the warranty period, we’ll repair or replace it as needed. For accidental damage, we offer affordable repair services. Contact us with photos so we can help.

For support, Show email or call Show number. You can also use our contact form.