Custom Fishing Rods

This is the Prolite custom process in one sentence: tell us how you fish, and we build the rod around it.

If you want the deeper story behind our standards and service, read Why Prolite is Different. For the step by step process and timeline, read How to Order.

Ready to start? Secure your spot with a $150 Custom Build Reservation. It is credited toward your final rod total, and you approve specs and total price before any remaining balance is collected.

Start with the $150 Reservation

Questions on timing, warranty, or pricing approach? Read the FAQ.

Choose your path

Most Prolite rods start one of three ways. Pick the path that matches where you are today.

1) I want a builder to guide the details
Best if you want to lock in your build spot, then finalize components with us.
Reservation is the fastest start
2) I need help deciding what I want
Use a short request form. We will follow up with clarifying questions and recommendations.
3) I want a proven build we already refined
Faster turnaround for common techniques, built with the same standards, and still customizable if small changes make sense.
Browse by technique:

Custom Rod Build Request

If you want to secure your build spot first, start with the Custom Build Reservation. If you already know what you want, use the form below and we will follow up.

Start the request form

Want the full step by step breakdown first? Read How to Order.

Contact Prolite

Support

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