Custom fly rods built for the way you cast.
Your Fly Rod. Built From Scratch.
Matched to your line weight, your water, and the way you present the fly. Built by hand in Olympia, WA.
Built in Olympia, WA · 5,000+ Custom Rods · Est. 2017
You Know the Feeling.
The loop unrolling. The fly landing exactly where you pictured it. The pause before the eat — and the strip-set that connects.
You have spent years building that timing. The rod is where it all comes together.
One Rod. Built for One Angler.
What 5,000+ custom builds have taught us.
Built Around Your Casting Stroke
Your fly rod is matched to your line weight, your casting style, and the presentations you actually make. Not a factory taper designed for a showroom cast — a rod built for the water you fish.
Feel the Fly, Not the Rod
When your rod loads clean and turns over exactly where you want it, the mechanics disappear. All that is left is the drift, the eat, and the set. That is what a matched fly rod does.
A Builder Who Understands Fly
What weight line are you throwing? How far are your typical casts? Are you mending heavy current or making delicate presentations? Your Prolite builder dials in the blank, taper, and action around how you actually fish — not a catalog spec sheet.
Built for Your Water
Saltwater flats, mountain streams, Great Lakes tributaries — your rod should know the difference.
Built for the Flats
Built for the Drift
Built for Topwater Takes
How It Works
Tell Us How You Fish
Answer a few questions about your water, line weight, target species, and casting style.
We Design Your Build
Your builder specs the blank, taper, guides, and grip around your casting stroke and the fish you chase.
4–6 Week Handcraft
Built by hand in Olympia, WA. Photos and updates throughout.
What Prolite Anglers Say
“Chris and the talented team behind ProLite Rods are exactly what we want and have missed in this industry for a while now. Their knowledge and guidance in the rod building process matches the highest quality components they use.”
“The builder went above and beyond and was super informative. He sent pics and communicated with me through the whole process. I could not be happier with my custom rod.”
“I've had experiences with Chris and ProLite for about ten years now. He is very approachable, accessible, and open minded when it comes to designing custom rods.”
Custom Fly Rods Start at $425
Final price depends on blank selection, guide package, and grip configuration. Most fly rod builds land between $425–$750.
We send you an itemized quote for approval before any payment is required.
Your Water. Your Cast. Your Rod.
Pick the path that matches where you are.
Build Your Custom Rod
Tell us how you fish. We will show you what your rod will cost and how to start the build.