If you've ever walked into a sporting goods store and felt like none of the production rods on the wall were quite right, you’re not alone. Prolite Rod Technology was founded in Washington State because we couldn’t find what we needed in a store-bought fishing rod. The performance was lacking, the feel was off, and they didn’t hold up to the way we actually fish—especially here in the Pacific Northwest.
So we built our own.
Today, Prolite builds high-performance fishing rods right here in Washington—designed for real anglers, in real fisheries, with real needs. Whether you're looking for the best salmon rod setup, a specialized steelhead rod, or a fly rod built for saltwater, we offer both custom rods and a carefully selected line of pre-built production rods based on years of testing and experience.
Why Custom-Built Rods Matter—Even in Production
Most rod companies mass-produce blanks overseas, rarely considering how people fish outside of textbook conditions. At Prolite, every rod starts with a question: What problem is this solving for the angler? That’s how we bring custom-level design into the world of production fishing rods.
Our pre-built rods aren’t generic—they’re proven solutions to common problems anglers face. But if you need something different, we’ll custom build a rod to fit your exact specs. That’s what sets us apart from the big brands: we’re not too busy to work with you or talk to you. We’re here to build something that fits you perfectly.
Our Washington-Built Rods Are Designed for the Way You Fish
We specialize in technique-specific fishing rods made to handle the challenges of the Pacific Northwest and beyond:
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Salmon & Steelhead Rods – Built for methods like twitching, backtrolling, hover fishing, and 360 trolling, using blanks that load properly and recover fast.
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Halibut Rods – Strong, dependable rods with spiral wrap construction for better control, especially with heavy reels and deep water.
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Trout & Kokanee Rods – Lightweight rods that offer excellent sensitivity, perfect for trolling or finesse fishing in Washington lakes.
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Fly Rods – From small creeks chasing trout to saltwater flats chasing bonefish, permit, and tarpon, our fly rods offer strength, balance, and precision.
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Custom Rods – Need something specific? We work one-on-one with anglers to build custom rods designed for their fishery, technique, and personal style.
Built in Washington. Trusted Everywhere.
Prolite Rod Technology is based in Tumwater, Washington. Every rod is assembled by hand with premium components, proven designs, and a dedication to performance. Whether you fish the Columbia River, the Puget Sound, or you’re headed to the tropics—we can help you fish better with a rod that’s built to fit.
We believe you don’t have to settle for mass-produced gear. You can get a rod that feels right, performs better, and actually helps you put more fish in the boat.
Ready to fish with a better rod?