The Angler's Resource

The Prolite Guide to Choosing the Best Tuna Fishing Rod

The Prolite Guide to Choosing the Best Tuna Fis...

Built for Big Fish. Built for the Way You Fish. Tuna fishing isn’t just a test of strength—it’s a test of your gear. At Prolite Rod Technology, we build every...

The Prolite Guide to Choosing the Best Tuna Fis...

Built for Big Fish. Built for the Way You Fish. Tuna fishing isn’t just a test of strength—it’s a test of your gear. At Prolite Rod Technology, we build every...

Shop Fishing Rods: The Complete Guide to Choosi...

Shop Fishing Rods: The Complete Guide to Choosing the Right Rod for You When it’s time to shop fishing rods, you want more than just something off the rack—you want...

Shop Fishing Rods: The Complete Guide to Choosi...

Shop Fishing Rods: The Complete Guide to Choosing the Right Rod for You When it’s time to shop fishing rods, you want more than just something off the rack—you want...

Fishing Rods Built in Washington: The Prolite Way

Fishing Rods Built in Washington: The Prolite Way

If you've ever walked into a sporting goods store and felt like none of the production rods on the wall were quite right, you’re not alone. Prolite Rod Technology was...

Fishing Rods Built in Washington: The Prolite Way

If you've ever walked into a sporting goods store and felt like none of the production rods on the wall were quite right, you’re not alone. Prolite Rod Technology was...

Salmon Twitch Rod Selection Guide

Find the Perfect Rod for the Way You Fish If you’re targeting coho and chinook with twitching jigs, the right rod makes all the difference. Our 7'10" Twitch Rods are...

Salmon Twitch Rod Selection Guide

Find the Perfect Rod for the Way You Fish If you’re targeting coho and chinook with twitching jigs, the right rod makes all the difference. Our 7'10" Twitch Rods are...

Drift Fishing for Salmon Setup: Everything You ...

Drift fishing is one of the most effective and rewarding ways to target salmon in rivers—and having the right setup can make all the difference between a quiet day and...

Drift Fishing for Salmon Setup: Everything You ...

Drift fishing is one of the most effective and rewarding ways to target salmon in rivers—and having the right setup can make all the difference between a quiet day and...

Choosing the Right Custom Reel Handle for Your ...

Upgrading your rod—or having a new custom rod built—is one of the best investments you can make to elevate your game and become a more effective angler. Every component matters,...

Choosing the Right Custom Reel Handle for Your ...

Upgrading your rod—or having a new custom rod built—is one of the best investments you can make to elevate your game and become a more effective angler. Every component matters,...