Boat Builder and Dealers - Rod Program

Sell Premium Fishing Gear with Your Fishing Boat Sales

Give Your Customers the Ultimate Fishing Setup

Upgrade the boat-buying experience by offering custom rod and reel packages designed to perfectly match each new boat. With Prolite Rod Technology, it’s never been easier to add high-performance fishing gear to your sales package.

  • ✔ Effortless Upsell – Simply ask your customer if they want a set of premium rods and reels with their new boat.
  • ✔ Turnkey Solution – We design, customize, and fulfill every order—no extra work on your end.
  • ✔ Custom-Matched Gear – Personalized rods and reels that complement the boat’s style and performance.

All it takes is asking the question—Prolite takes care of the rest.

Rod & Reel Packages

Salmon Downrigger Package

Includes (6) custom-built downrigger rods paired with premium reels, designed for trolling salmon with precision.

Starting at $4,000

Halibut Deep Drop Package

(4) heavy-duty halibut rods and electric reels built to handle deep water and powerful fish.

Starting at $4,200

Tuna Offshore Package

(10) high-performance tuna rods designed for strength, sensitivity, and control in offshore conditions.

Starting at $4,000

Optional: Add a matching Accurate reel package.

How It Works

  • Offer premium rod packages to your customers purchasing custom boats.
  • We do all the work—Prolite handles the design, customization, and fulfillment.
  • Customers personalize their rods to match their new boat with custom wraps, color schemes, and engraving.
  • Seamless financing—the rod and reel package can be rolled into the boat loan.

Dealer Commission & Earning Potential

Earn 10-15% commission on every package sold.

Sell more to earn more.

This is an easy way to increase revenue while offering your customers a high-end, fully customized fishing experience. Simply ask the question, and Prolite will handle everything.

Get Started Today

Contact Chris Wegeleben to set up your dealership program and start offering Prolite custom rod packages to your customers.

Chris Wegeleben –  360-485-7584
Chris@proliterods.com