Halibut and bottomfish rods built for the way you fish.
Your Halibut Rod. Built From Scratch.
Designed for the structure you fish, built for the bottom you are working, handcrafted in Olympia, WA.
Built in Olympia, WA · 5,000+ Custom Rods · Est. 2017
You Know the Feeling.
The tick at the bottom of the drop. The weight that was not there a second ago. The moment you sweep the rod and feel the headshake of something that does not want to leave.
You have spent years reading that bottom. The rod is where it all comes together.
One Rod. Built for One Angler.
What 5,000+ custom builds have taught us.
Built for the Bottom You Work
Your halibut rod is matched to your drift rig, your current, and the structure you fish. Not a generic boat rod rated for everything — a rod built for how you actually target flatfish and bottomfish.
Feel the Bite, Move the Fish
When a halibut picks up your bait 200 feet down, you need to feel it. When it is time to move that fish off the bottom, you need the backbone to do it. The right rod does both — sensitivity and power without compromise.
A Builder Who Knows the Water
What depth are you fishing? What weight are you dropping? Are you drifting live bait or working a swimhead? Your Prolite builder specs the blank, power, and action around your exact setup — not a one-size-fits-all boat rod.
Built for Your Fishery
California halibut, Pacific halibut, lingcod — each one demands a different rod. We build for the one you are after.
Built for SoCal Flatties
Built for Barn Doors
Built for the Reef
How It Works
Tell Us How You Fish
Answer a few questions about your water, technique, and target species.
We Design Your Build
Your builder specs every detail — blank, guides, grip, action — around how you fish.
4–6 Week Handcraft
Built by hand in Olympia, WA. Photos and updates throughout.
What Prolite Anglers Say
“Chris and the talented team behind ProLite Rods are exactly what we want and have missed in this industry for a while now. Their knowledge and guidance in the rod building process matches the highest quality components they use.”
“The builder went above and beyond and was super informative. He sent pics and communicated with me through the whole process. I could not be happier with my custom rod.”
“I've had experiences with Chris and ProLite for about ten years now. He is very approachable, accessible, and open minded when it comes to designing custom rods.”
Custom Halibut Rods Start at $375
Final price depends on blank selection, guide package, and grip configuration. Most halibut and bottomfish builds land between $375–$650.
We send you an itemized quote for approval before any payment is required.
Your Water. Your Rig. Your Rod.
Pick the path that matches where you are.
Build Your Custom Rod
Tell us how you fish. We will show you what your rod will cost and how to start the build.