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Out of Stock - Available to Build
Takedown NW Style 10'6” 10-20# Medium Power- Commando
Regular price $489.99 USDRegular priceUnit price / per$569.99 USDSale price $489.99 USDOut of Stock - Available to Build -
Out of Stock - Available to Build
SELECT BLEND HALIBUT 5'8" 50-100# XTRA HEAVY SPIRAL WRAP (GREY TRIM)
Regular price $399.99 USDRegular priceUnit price / perOut of Stock - Available to Build -
SELECT BLEND HALIBUT 5'8" 50-100# XTRA HEAVY SPIRAL WRAP (GOLD TRIM)
Regular price $399.99 USDRegular priceUnit price / per -
Takedown NW Style 10'6” 10-20# Medium Power- Gold Colorway
Regular price $489.99 USDRegular priceUnit price / per$569.99 USDSale price $489.99 USDAvailable Now -
Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Camo Trim |Spinning
Regular price $419.99 USDRegular priceUnit price / per$489.99 USDSale price $419.99 USDAvailable Now -
Out of Stock - Available to Build
Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Black Trim | Casting
Regular price $469.99 USDRegular priceUnit price / per$539.99 USDSale price $469.99 USDOut of Stock - Available to Build -
Out of Stock - Available to Build
SELECT BLEND HALIBUT 6'6" 30-60# HEAVY SPIRAL WRAP (GOLD/BLACK TRIM)
Regular price $379.99 USDRegular priceUnit price / perOut of Stock - Available to Build -
Out of Stock - Available to Build
SELECT BLEND HALIBUT 6'6" 30-60# HEAVY SPIRAL WRAP (GREEN TRIM)
Regular price $379.99 USDRegular priceUnit price / perOut of Stock - Available to Build

Welcome to Prolite Rod Technology
Established in 2016 from a humble garage, Prolite Rod Technology was created to craft unique, high-quality fishing rods that weren't available in stores. We are dedicated to producing serious rods for serious anglers, ensuring each rod exceeds expectations. Believing that quality gear creates a quality experience, we aim to elevate your fishing adventures and create memorable moments.
At Prolite, we build more than just fishing rods; we build a community. We value trust, family, and collaboration, supporting both our customers and small businesses. Committed to continuous growth and improvement, we strive to be the best, pushing the boundaries of innovation and fostering a community united by a passion for fishing.
Specifically Designed for the Northwest
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Trout Ultralight Spinning 7'6" 8# 2-Piece
Regular price $249.99 USDRegular priceUnit price / per -
Out of Stock - Available to Build
Best Halibut Rods for the Northwest
Regular price From $369.99 USDRegular priceUnit price / perOut of Stock - Available to Build -
Salmon Twitch & Hover/Back Troll
Regular price From $359.99 USDRegular priceUnit price / per -
360 Troll - Salmon Trolling
Regular price From $429.99 USDRegular priceUnit price / per
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Prolite Rod Technology Hoodie - Black Logo
Regular price $49.99 USDRegular priceUnit price / per -
Live To Fish Tee
Regular price $27.99 USDRegular priceUnit price / per -
Prolite Sun Hoodie – Lightweight Protection Built for the Outdoors
Regular price $69.99 USDRegular priceUnit price / per -
Flat Bill Snapback
Regular price $29.99 USDRegular priceUnit price / per -
Prolite Rod Technology Hoodie - Green Logo
Regular price $49.99 USDRegular priceUnit price / per -
Prolite Surf Cap – Black Little Dude Logo (Recycled Nylon)
Regular price $29.99 USDRegular priceUnit price / per -
Little Dude Snapback Trucker Cap – Black Logo Edition
Regular price $29.99 USDRegular priceUnit price / per -
Prolite Snapback Trucker Cap – Grey Logo Edition
Regular price $29.99 USDRegular priceUnit price / per -
Prolite TopoFish Performance Hoodie – Limited Edition Pullover
Regular price $89.99 USDRegular priceUnit price / per -
Prolite Sun Hoodie in Mist Blue – Lightweight Protection Built for the Outdoors
Regular price $69.99 USDRegular priceUnit price / per -
Sage Green Prolite Sun Hoodie – Built for Lightweight Outdoor Protection
Regular price $69.99 USDRegular priceUnit price / per -
Snapback Trucker Cap Black Prolite Logo Mid-Profile Fit Breathable Mesh Back Adjustable
Regular price $29.99 USDRegular priceUnit price / per -
Prolite Rod Technology Flat Bill Snapback Hat - Stylish and Functional Fishing Cap
Regular price $29.99 USDRegular priceUnit price / per -
Prolite Golf Towel – Salmon Edition with Grommet Ring
Regular price $19.99 USDRegular priceUnit price / per -
Prolite Rod Technology Weekender Bag - Perfect for Fishing Trips & Outdoor Adventures
Regular price $49.99 USDRegular priceUnit price / per -
Prolite Rod Technology Snapback Trucker Cap - Stylish Fishing Hat
Regular price $29.99 USDRegular priceUnit price / per
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Chasing Memories in Coastal Washington
Chris WegelebenFor many, this fall salmon season has been one of the most productive in years—and for some, the excitement isn’t over yet! But as the coho runs start to fade,...
Chasing Memories in Coastal Washington
Chris WegelebenFor many, this fall salmon season has been one of the most productive in years—and for some, the excitement isn’t over yet! But as the coho runs start to fade,...
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Trolling Deep with 360 Flashers – Let’s Hear Yo...
Chris WegelebenHey Prolite Family, Here’s a thought for those of you trolling with 360 flashers in the Columbia River (and possibly in coastal fisheries across Oregon and Washington). Ever notice that...
Trolling Deep with 360 Flashers – Let’s Hear Yo...
Chris WegelebenHey Prolite Family, Here’s a thought for those of you trolling with 360 flashers in the Columbia River (and possibly in coastal fisheries across Oregon and Washington). Ever notice that...