Steelhead season is back.

Custom Fishing Rods Built for Performance

If you know, you know. Purpose-built rods designed around feel, balance, and real-world fishing, not marketing specs.

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  • Red, Gold & Ready to Roll

    Red, Gold & Ready to Roll

     A Takedown NW Style 10'6" 12-30# That Turns Heads This rod was a fun one—built with purpose, built with meaning, and built to honor someone who deserved it. Recently, a...

    Red, Gold & Ready to Roll

     A Takedown NW Style 10'6" 12-30# That Turns Heads This rod was a fun one—built with purpose, built with meaning, and built to honor someone who deserved it. Recently, a...

  • Treat Yourself Once In a While

    Treat Yourself Once In a While

    Custom Build Spotlight: Treat Yourself Once in a While Every so often, a custom submission comes through that immediately gets us excited—and this one was exactly that. A customer reached...

    Treat Yourself Once In a While

    Custom Build Spotlight: Treat Yourself Once in a While Every so often, a custom submission comes through that immediately gets us excited—and this one was exactly that. A customer reached...

  • Peaks & Valleys- A Personal Fly Rod Build

    Peaks & Valleys- A Personal Fly Rod Build

    Every so often, a rod build idea hangs around in the back of your mind, patiently waiting for the right moment to take shape. For me, that idea was to...

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    Peaks & Valleys- A Personal Fly Rod Build

    Every so often, a rod build idea hangs around in the back of your mind, patiently waiting for the right moment to take shape. For me, that idea was to...

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  • Still Waiting on the Queets River: Wild Steelhead, Conservation, and Why Access Matters

    Still Waiting on the Queets River: Wild Steelhe...

    Chris Wegeleben

    The Queets River has been closed to wild steelhead fishing for years. With opportunity returning elsewhere on the Washington coast, many anglers hoped this iconic river would reopen. A reflection...

    Still Waiting on the Queets River: Wild Steelhe...

    Chris Wegeleben

    The Queets River has been closed to wild steelhead fishing for years. With opportunity returning elsewhere on the Washington coast, many anglers hoped this iconic river would reopen. A reflection...

  • Born on the Water: The Story Behind Brett Brady’s Bare Bones Pro Series Rod

    Born on the Water: The Story Behind Brett Brady...

    Chris Wegeleben

    This story was written by outdoor writer Mark Fong, highlighting the collaboration between Prolite Rod Technology and Brett Brady of Bare Bones Guide Service. Last winter I made several trips...

    Born on the Water: The Story Behind Brett Brady...

    Chris Wegeleben

    This story was written by outdoor writer Mark Fong, highlighting the collaboration between Prolite Rod Technology and Brett Brady of Bare Bones Guide Service. Last winter I made several trips...

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