Established in 2016 from a humble garage, Prolite Rod Technology was created to craft unique, high-quality fishing rods that weren't available in stores. We are dedicated to producing serious rods for serious anglers, ensuring each rod exceeds expectations. Believing that quality gear creates a quality experience, we aim to elevate your fishing adventures and create memorable moments.

At Prolite, we build more than just fishing rods; we build a community. We value trust, family, and collaboration, supporting both our customers and small businesses. Committed to continuous growth and improvement, we strive to be the best, pushing the boundaries of innovation and fostering a community united by a passion for fishing.