It’s Build Season.
Get dialed in now — because being the best takes more than luck.
New Arrivals
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Just Released Just added to the lineup — freshly built and ready to go.Oneoff Tuna Rod 7'0" 12-20# | Medium Light | Saltwater Casting
Regular price $319.99 USDUnit price / per -

Just Released Just added to the lineup — freshly built and ready to go.Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Casting With Trigger | Black & Orange
Regular price $499.99 USDUnit price / per -

Just Released Just added to the lineup — freshly built and ready to go.Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Casting | Dark Seas
Regular price $499.99 USDUnit price / per -

Just Released Just added to the lineup — freshly built and ready to go.Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Spinning | Black Beauty
Regular price $499.99 USDUnit price / per -

Just Released Just added to the lineup — freshly built and ready to go.Carbon X Twitch 7’10” 10-17# | Medium Power | Spinning | 2 Piece | Black & Blue
Regular price $489.99 USDUnit price / per -

One of One This is the only rod of its kind. No duplicates. No reruns. Built once — available now or never.SELECT BLEND HALIBUT 5'8" 50-100# | XTRA HEAVY | SPIRAL WRAP | BLACK
Regular price $359.99 USDUnit price / per -

One of One This is the only rod of its kind. No duplicates. No reruns. Built once — available now or never.SELECT BLEND HALIBUT 5'8" 50-100# | XTRA HEAVY | SPIRAL WRAP | DARK SEAS
Regular price $379.99 USDUnit price / per -

One of One This is the only rod of its kind. No duplicates. No reruns. Built once — available now or never.Freshwater DR Spiral Wrapped Rod 7'10" 4-10# | Light Power | Blackout
Regular price $379.99 USDUnit price / per
Custom Rods Gallery
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Red, Gold & Ready to Roll
A Takedown NW Style 10'6" 12-30# That Turns Heads This rod was a fun one—built with purpose, built with meaning, and built to honor someone who deserved it. Recently, a...
Red, Gold & Ready to Roll
A Takedown NW Style 10'6" 12-30# That Turns Heads This rod was a fun one—built with purpose, built with meaning, and built to honor someone who deserved it. Recently, a...
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Treat Yourself Once In a While
Custom Build Spotlight: Treat Yourself Once in a While Every so often, a custom submission comes through that immediately gets us excited—and this one was exactly that. A customer reached...
Treat Yourself Once In a While
Custom Build Spotlight: Treat Yourself Once in a While Every so often, a custom submission comes through that immediately gets us excited—and this one was exactly that. A customer reached...
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Peaks & Valleys- A Personal Fly Rod Build
Every so often, a rod build idea hangs around in the back of your mind, patiently waiting for the right moment to take shape. For me, that idea was to...
Peaks & Valleys- A Personal Fly Rod Build
Every so often, a rod build idea hangs around in the back of your mind, patiently waiting for the right moment to take shape. For me, that idea was to...
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Prolite Rod Technology Hoodie - Black Logo
Regular price $49.99 USDUnit price / per -
Prolite Snapback Trucker Cap – Grey Logo Edition
Regular price $29.99 USDUnit price / per -
Prolite Sun Hoodie in Mist Blue – Lightweight Protection Built for the Outdoors
Regular price $69.99 USDUnit price / per -
Live To Fish Tee
Regular price $27.99 USDUnit price / per -
Little Dude Snapback Trucker Cap – Black Logo Edition
Regular price $29.99 USDUnit price / per -
Sage Green Prolite Sun Hoodie – Built for Lightweight Outdoor Protection
Regular price $69.99 USDUnit price / per -
Prolite Sun Hoodie – Lightweight Protection Built for the Outdoors
Regular price $69.99 USDUnit price / per -
Flat Bill Snapback
Regular price $29.99 USDUnit price / per -
Prolite Rod Technology Hoodie - Green Logo
Regular price $49.99 USDUnit price / per -
Prolite Golf Towel – Salmon Edition with Grommet Ring
Regular price $19.99 USDUnit price / per -
Prolite Rod Technology Snapback Trucker Cap - Stylish Fishing Hat
Regular price $29.99 USDUnit price / per -
Prolite Rods DryBlend® Hoodie — New Design
Regular price $49.99 USDUnit price / per -
Prolite Surf Cap – Black Little Dude Logo (Recycled Nylon)
Regular price $29.99 USDUnit price / per -
Prolite TopoFish Performance Hoodie – Limited Edition Pullover
Regular price $89.99 USDUnit price / per -
Prolite Rod Technology Flat Bill Snapback Hat - Stylish and Functional Fishing Cap
Regular price $29.99 USDUnit price / per -
Prolite Rod Technology Weekender Bag - Perfect for Fishing Trips & Outdoor Adventures
Regular price $49.99 USDUnit price / per
















































