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    Prolite Rod Technology

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    It’s Build Season.

    Get dialed in now — because being the best takes more than luck.

    Design a Custom Rod

    New Arrivals

    • Oneoff Tuna Rod 7'0" 12-20# | Medium Light | Saltwater Casting

      Oneoff Tuna Rod 7'0" 12-20# | Medium Light | Saltwater Casting

      Just Released Just added to the lineup — freshly built and ready to go.

      Oneoff Tuna Rod 7'0" 12-20# | Medium Light | Saltwater Casting

      Regular price $319.99 USD
      Unit price /  per 
    • Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Casting With Trigger  | Black & Orange

      Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Casting With Trigger | Black & Orange

      Just Released Just added to the lineup — freshly built and ready to go.

      Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Casting With Trigger | Black & Orange

      Regular price $499.99 USD
      Unit price /  per 
    • Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Casting  | Dark Seas

      Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Casting | Dark Seas

      Just Released Just added to the lineup — freshly built and ready to go.

      Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Casting | Dark Seas

      Regular price $499.99 USD
      Unit price /  per 
    • Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Spinning | Black Beauty

      Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Spinning | Black Beauty

      Just Released Just added to the lineup — freshly built and ready to go.

      Carbon X Slow Pitch 7'0" 25-50# Medium Heavy | Spinning | Black Beauty

      Regular price $499.99 USD
      Unit price /  per 
    • Carbon X Twitch 7’10” 10-17# | Medium Power | Spinning | 2 Piece | Black & Blue

      Carbon X Twitch 7’10” 10-17# | Medium Power | Spinning | 2 Piece | Black & Blue

      Just Released Just added to the lineup — freshly built and ready to go.

      Carbon X Twitch 7’10” 10-17# | Medium Power | Spinning | 2 Piece | Black & Blue

      Regular price $489.99 USD
      Unit price /  per 
    • SELECT BLEND HALIBUT 5'8" 50-100# | XTRA HEAVY | SPIRAL WRAP | BLACK

      SELECT BLEND HALIBUT 5'8" 50-100# | XTRA HEAVY | SPIRAL WRAP | BLACK

      One of One This is the only rod of its kind. No duplicates. No reruns. Built once — available now or never.

      SELECT BLEND HALIBUT 5'8" 50-100# | XTRA HEAVY | SPIRAL WRAP | BLACK

      Regular price $359.99 USD
      Unit price /  per 
    • SELECT BLEND HALIBUT 5'8" 50-100# | XTRA HEAVY | SPIRAL WRAP | DARK SEAS

      SELECT BLEND HALIBUT 5'8" 50-100# | XTRA HEAVY | SPIRAL WRAP | DARK SEAS

      One of One This is the only rod of its kind. No duplicates. No reruns. Built once — available now or never.

      SELECT BLEND HALIBUT 5'8" 50-100# | XTRA HEAVY | SPIRAL WRAP | DARK SEAS

      Regular price $379.99 USD
      Unit price /  per 
    • Freshwater DR Spiral Wrapped Rod 7'10" 4-10# | Light Power | Blackout

      Freshwater DR Spiral Wrapped Rod 7'10" 4-10# | Light Power | Blackout

      One of One This is the only rod of its kind. No duplicates. No reruns. Built once — available now or never.

      Freshwater DR Spiral Wrapped Rod 7'10" 4-10# | Light Power | Blackout

      Regular price $379.99 USD
      Unit price /  per 
    1 / of 8
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    Custom Rods Gallery

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    • Red, Gold & Ready to Roll

      Red, Gold & Ready to Roll

      November 26, 2025

       A Takedown NW Style 10'6" 12-30# That Turns Heads This rod was a fun one—built with purpose, built with meaning, and built to honor someone who deserved it. Recently, a...

      Red, Gold & Ready to Roll

      November 26, 2025

       A Takedown NW Style 10'6" 12-30# That Turns Heads This rod was a fun one—built with purpose, built with meaning, and built to honor someone who deserved it. Recently, a...

    • Treat Yourself Once In a While

      Treat Yourself Once In a While

      November 26, 2025

      Custom Build Spotlight: Treat Yourself Once in a While Every so often, a custom submission comes through that immediately gets us excited—and this one was exactly that. A customer reached...

      Treat Yourself Once In a While

      November 26, 2025

      Custom Build Spotlight: Treat Yourself Once in a While Every so often, a custom submission comes through that immediately gets us excited—and this one was exactly that. A customer reached...

    • Peaks & Valleys- A Personal Fly Rod Build

      Peaks & Valleys- A Personal Fly Rod Build

      August 8, 2025

      Every so often, a rod build idea hangs around in the back of your mind, patiently waiting for the right moment to take shape. For me, that idea was to...

      Peaks & Valleys- A Personal Fly Rod Build

      August 8, 2025

      Every so often, a rod build idea hangs around in the back of your mind, patiently waiting for the right moment to take shape. For me, that idea was to...

    1 / of 3
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    • Prolite Rod Technology Hoodie - Black Logo

      Prolite Rod Technology Hoodie - Black Logo

      Prolite Rod Technology Hoodie - Black Logo

      Regular price $49.99 USD
      Unit price /  per 
    • Prolite Snapback Trucker Cap – Grey Logo Edition

      Prolite Snapback Trucker Cap – Grey Logo Edition

      Prolite Snapback Trucker Cap – Grey Logo Edition

      Regular price $29.99 USD
      Unit price /  per 
    • Prolite Sun Hoodie in Mist Blue – Lightweight Protection Built for the Outdoors

      Prolite Sun Hoodie in Mist Blue – Lightweight Protection Built for the Outdoors

      Prolite Sun Hoodie in Mist Blue – Lightweight Protection Built for the Outdoors

      Regular price $69.99 USD
      Unit price /  per 
    • Live To Fish Tee

      Live To Fish Tee

      Live To Fish Tee

      Regular price $27.99 USD
      Unit price /  per 
    • Little Dude Snapback Trucker Cap – Black Logo Edition

      Little Dude Snapback Trucker Cap – Black Logo Edition

      Little Dude Snapback Trucker Cap – Black Logo Edition

      Regular price $29.99 USD
      Unit price /  per 
    • Sage Green Prolite Sun Hoodie – Built for Lightweight Outdoor Protection

      Sage Green Prolite Sun Hoodie – Built for Lightweight Outdoor Protection

      Sage Green Prolite Sun Hoodie – Built for Lightweight Outdoor Protection

      Regular price $69.99 USD
      Unit price /  per 
    • Prolite Sun Hoodie – Lightweight Protection Built for the Outdoors

      Prolite Sun Hoodie – Lightweight Protection Built for the Outdoors

      Prolite Sun Hoodie – Lightweight Protection Built for the Outdoors

      Regular price $69.99 USD
      Unit price /  per 
    • Flat Bill Snapback

      Flat Bill Snapback

      Flat Bill Snapback

      Regular price $29.99 USD
      Unit price /  per 
    • Prolite Rod Technology Hoodie - Green Logo

      Prolite Rod Technology Hoodie - Green Logo

      Prolite Rod Technology Hoodie - Green Logo

      Regular price $49.99 USD
      Unit price /  per 
    • Prolite Golf Towel – Salmon Edition with Grommet Ring

      Prolite Golf Towel – Salmon Edition with Grommet Ring

      Prolite Golf Towel – Salmon Edition with Grommet Ring

      Regular price $19.99 USD
      Unit price /  per 
    • Prolite Rod Technology Snapback Trucker Cap - Stylish Fishing Hat

      Prolite Rod Technology Snapback Trucker Cap - Stylish Fishing Hat

      Prolite Rod Technology Snapback Trucker Cap - Stylish Fishing Hat

      Regular price $29.99 USD
      Unit price /  per 
    • Prolite Rods DryBlend® Hoodie — New Design

      Prolite Rods DryBlend® Hoodie — New Design

      Prolite Rods DryBlend® Hoodie — New Design

      Regular price $49.99 USD
      Unit price /  per 
    • Prolite Surf Cap – Black Little Dude Logo (Recycled Nylon)

      Prolite Surf Cap – Black Little Dude Logo (Recycled Nylon)

      Prolite Surf Cap – Black Little Dude Logo (Recycled Nylon)

      Regular price $29.99 USD
      Unit price /  per 
    • Prolite TopoFish Performance Hoodie – Limited Edition Pullover

      Prolite TopoFish Performance Hoodie – Limited Edition Pullover

      Prolite TopoFish Performance Hoodie – Limited Edition Pullover

      Regular price $89.99 USD
      Unit price /  per 
    • Snapback Trucker Cap Black Prolite Logo Mid-Profile Fit Breathable Mesh Back Adjustable

      Snapback Trucker Cap Black Prolite Logo Mid-Profile Fit Breathable Mesh Back Adjustable

      Snapback Trucker Cap Black Prolite Logo Mid-Profile Fit Breathable Mesh Back Adjustable

      Regular price $29.99 USD
      Unit price /  per 
    • Prolite Rod Technology Flat Bill Snapback Hat - Stylish and Functional Fishing Cap

      Prolite Rod Technology Flat Bill Snapback Hat - Stylish and Functional Fishing Cap

      Prolite Rod Technology Flat Bill Snapback Hat - Stylish and Functional Fishing Cap

      Regular price $29.99 USD
      Unit price /  per 
    • Prolite Rod Technology Weekender Bag - Perfect for Fishing Trips & Outdoor Adventures

      Prolite Rod Technology Weekender Bag - Perfect for Fishing Trips & Outdoor Adventures

      Prolite Rod Technology Weekender Bag - Perfect for Fishing Trips & Outdoor Adventures

      Regular price $49.99 USD
      Unit price /  per 
    1 / of 17
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