Select & Order Custom Rods

Build a Prolite rod your way and order it today.

Choose the rod style that matches your fishery, then select your grip materials, hardware finishes, and guide wrap colors to customize your build. Each rod in this collection is built to order by Prolite, giving you the performance of a custom rod without the wait or complexity of a full design consultation.

These rods are designed around real fishing techniques and tuned for the way anglers actually fish, whether you're trolling salmon, jigging deep structure, or float fishing rivers.

Once your order is placed, your rod enters the Prolite build schedule and is hand built and ready within 30 days or less.

Built the way you fish.

3 products