Prolite Custom 7' Live Bait Saltwater Casting Rod 12–20 lb | Inshore & Offshore

The Prolite Custom 7' Live Bait Saltwater Casting Rod is designed for anglers fishing light offshore and inshore saltwater techniques where sensitivity, control, and smooth fish-fighting pressure matter most.

With a 7-foot length, medium light power, moderate-fast action, and a 12–20 lb line rating, this rod delivers the ideal balance of responsiveness and backbone for fishing live bait, jigs, and light trolling presentations.

The shorter length improves boat-side control while maintaining the casting accuracy and sensitivity needed for live bait fishing.

Each rod is custom built by Prolite, delivering the performance serious saltwater anglers expect.

Built the way you fish.

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Why Live Bait Rod Design Matters

Fishing live bait requires a rod that can maintain steady pressure while still allowing natural bait movement.

A properly tuned live bait rod should:

• Cast and control live bait effectively
• Maintain steady pressure during the fight
• Detect subtle bites from pressured fish
• Provide enough backbone to control strong saltwater species

This rod delivers the balance needed for both inshore and light offshore saltwater fishing.

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Trusted by Anglers Nationwide

Prolite has been building custom fishing rods for almost a decade, with thousands of rods fishing across the Pacific Northwest and throughout fisheries across the United States.

Designed and refined in the Pacific Northwest, Prolite rods are built for real fishing techniques and trusted by anglers targeting everything from salmon and steelhead to offshore saltwater and freshwater species nationwide.

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Rod Specifications

Length: 7'0"
Power: Medium Light
Action: Moderate Fast
Line Rating: 12–20 lb
Technique: Live Bait / Light Offshore Casting

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Designed For

Live bait saltwater fishing
Light tuna and albacore fishing
Yellowtail and school tuna
California rockfish and lingcod
Redfish and snook
Striped bass
Coastal inshore saltwater fishing