Collection: Shop Custom Rods

Handcrafted Prolite rods — ready to ship now, or built to order for the way you fish. Designed in Olympia for balance, performance, and feel.

Explore Custom Builds & Guides

Current Custom Creations – Browse recent custom rod builds and see what other anglers are creating.
Treat Yourself Once In a While – A custom build spotlight with design details and personalization ideas.
A Birthday Surprise in Purple – Another unique build story to spark your imagination.
How to Order a Custom Prolite Rod – Step-by-step guidance on starting your own custom rod build.

Looking for a rod that ships immediately? Shop the in-stock builds below. Want something built to your spec? Go to our Custom Rod Builder.

Prolite 9'6" Salmon & Steelhead Spinning Rod 8–12 lb | Medium Select X

Prolite 9'6" Salmon & Steelhead Spinning Rod 8–12 lb | Medium Select X

Regular price $377.99 USD
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Prolite 8'6" Salmon & Steelhead Spinning Rod 10–17 lb | Medium Heavy Select X

Prolite 8'6" Salmon & Steelhead Spinning Rod 10–17 lb | Medium Heavy Select X

Regular price $368.99 USD
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Prolite 7' Tuna Live Bait Casting Rod 10–25 lb | Extra Light Carbon X (No Trigger)

Prolite 7' Tuna Live Bait Casting Rod 10–25 lb | Extra Light Carbon X (No Trigger)

Regular price $404.99 USD
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Prolite 7' Tuna Live Bait Casting Rod 10–25 lb | Extra Light Carbon X (No Trigger)

Prolite 7' Tuna Live Bait Casting Rod 10–25 lb | Extra Light Carbon X (No Trigger)

Regular price $404.99 USD
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Prolite 7'6" Slow Pitch Jigging Rod 25–50 lb | Medium Heavy Carbon X Casting (Trigger, Graphite Reel Seat)

Prolite 7'6" Slow Pitch Jigging Rod 25–50 lb | Medium Heavy Carbon X Casting (Trigger, Graphite Reel Seat)

Regular price $557.99 USD
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Prolite 7' Slow Pitch Jigging Rod 25–50 lb | Medium Heavy Carbon X Casting (No Trigger)

Prolite 7' Slow Pitch Jigging Rod 25–50 lb | Medium Heavy Carbon X Casting (No Trigger)

Regular price $512.99 USD
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Prolite 10'6" Salmon Downrigger Trolling Rod 10–25 lb | Medium Heavy Takedown DR ("Banana Rod")

Prolite 10'6" Salmon Downrigger Trolling Rod 10–25 lb | Medium Heavy Takedown DR ("Banana Rod")

Regular price $557.99 USD
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Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown ("Merica" Signature)

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown ("Merica" Signature)

Regular price $512.99 USD
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Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown ("Layin Wood")

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown ("Layin Wood")

Regular price $512.99 USD
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Prolite 10'6" Salmon Mooching Rod 10–25 lb | Medium Heavy NW Takedown ("Recon")

Prolite 10'6" Salmon Mooching Rod 10–25 lb | Medium Heavy NW Takedown ("Recon")

Regular price $530.99 USD
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Prolite 6'2" Walleye Spinning Rod 4–10 lb | Light SVX

Prolite 6'2" Walleye Spinning Rod 4–10 lb | Light SVX

Regular price $269.99 USD
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Prolite 7' Saltwater Knife Jigging Casting Rod 15–30 lb | Medium Select Blend (Trigger)

Prolite 7' Saltwater Knife Jigging Casting Rod 15–30 lb | Medium Select Blend (Trigger)

Regular price $359.99 USD
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Prolite Carbon X 14-Rod Custom Boat Package | Albacore, Tuna & Live Bait Rod Set

Prolite Carbon X 14-Rod Custom Boat Package | Albacore, Tuna & Live Bait Rod Set

Regular price $5,595.00 USD
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Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown Gold Colorway

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown Gold Colorway

Regular price $512.99 USD
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Prolite 12' Steelhead Centerpin Float Rod 10–20 lb | Long Drift Custom (Limited Edition)

Prolite 12' Steelhead Centerpin Float Rod 10–20 lb | Long Drift Custom (Limited Edition)

Regular price $746.99 USD
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Prolite 9'6" Salmon Mooching Rod 12–30 lb | Heavy NW Takedown ("The Bee" Limited Edition)

Prolite 9'6" Salmon Mooching Rod 12–30 lb | Heavy NW Takedown ("The Bee" Limited Edition)

Regular price $449.99 USD
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Collection: Shop Custom Rods

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Prolite 9'6" Salmon & Steelhead Spinning Rod 8–12 lb | Medium Select X

Prolite 9'6" Salmon & Steelhead Spinning Rod 8–12 lb | Medium Select X

Prolite 8'6" Salmon & Steelhead Spinning Rod 10–17 lb | Medium Heavy Select X

Prolite 8'6" Salmon & Steelhead Spinning Rod 10–17 lb | Medium Heavy Select X

Prolite 7' Tuna Live Bait Casting Rod 10–25 lb | Extra Light Carbon X (No Trigger)

Prolite 7' Tuna Live Bait Casting Rod 10–25 lb | Extra Light Carbon X (No Trigger)

Prolite 7' Tuna Live Bait Casting Rod 10–25 lb | Extra Light Carbon X (No Trigger)

Prolite 7' Tuna Live Bait Casting Rod 10–25 lb | Extra Light Carbon X (No Trigger)

Prolite 7'6" Slow Pitch Jigging Rod 25–50 lb | Medium Heavy Carbon X Casting (Trigger, Graphite Reel Seat)

Prolite 7'6" Slow Pitch Jigging Rod 25–50 lb | Medium Heavy Carbon X Casting (Trigger, Graphite Reel Seat)

Prolite 7' Slow Pitch Jigging Rod 25–50 lb | Medium Heavy Carbon X Casting (No Trigger)

Prolite 7' Slow Pitch Jigging Rod 25–50 lb | Medium Heavy Carbon X Casting (No Trigger)

Prolite 10'6" Salmon Downrigger Trolling Rod 10–25 lb | Medium Heavy Takedown DR ("Banana Rod")

Prolite 10'6" Salmon Downrigger Trolling Rod 10–25 lb | Medium Heavy Takedown DR ("Banana Rod")

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown ("Merica" Signature)

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown ("Merica" Signature)

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown ("Layin Wood")

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown ("Layin Wood")

Prolite 10'6" Salmon Mooching Rod 10–25 lb | Medium Heavy NW Takedown ("Recon")

Prolite 10'6" Salmon Mooching Rod 10–25 lb | Medium Heavy NW Takedown ("Recon")

Prolite 6'2" Walleye Spinning Rod 4–10 lb | Light SVX

Prolite 6'2" Walleye Spinning Rod 4–10 lb | Light SVX

Prolite 7' Saltwater Knife Jigging Casting Rod 15–30 lb | Medium Select Blend (Trigger)

Prolite 7' Saltwater Knife Jigging Casting Rod 15–30 lb | Medium Select Blend (Trigger)

Prolite Carbon X 14-Rod Custom Boat Package | Albacore, Tuna & Live Bait Rod Set

Prolite Carbon X 14-Rod Custom Boat Package | Albacore, Tuna & Live Bait Rod Set

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown Gold Colorway

Prolite 10'6" Salmon Mooching Rod 10–20 lb | Medium NW Takedown Gold Colorway

Prolite 12' Steelhead Centerpin Float Rod 10–20 lb | Long Drift Custom (Limited Edition)

Prolite 12' Steelhead Centerpin Float Rod 10–20 lb | Long Drift Custom (Limited Edition)

Prolite 9'6" Salmon Mooching Rod 12–30 lb | Heavy NW Takedown ("The Bee" Limited Edition)

Prolite 9'6" Salmon Mooching Rod 12–30 lb | Heavy NW Takedown ("The Bee" Limited Edition)

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