Salmon and steelhead rods built for the way you fish.
Your Steelhead Rod. Built From Scratch.
Designed for the run you fish, rigged for the technique you trust, built by hand in Olympia, WA.
Built in Olympia, WA · 5,000+ Custom Rods · Est. 2017
You Know the Feeling.
The line tightening against current. The rod loading into a chrome fish that has not stopped running since it left the lake. Reading a seam at first light and knowing exactly where the fish are holding.
You have spent years learning these rivers. The rod is where all of that comes together.
One Rod. Built for One Angler.
What 5,000+ custom builds have taught us.
Built Around the Way You Fish
Your rod is matched to your technique — float, drift, swing, or nymph — and the water you actually fish. Not a factory compromise rated medium-fast for everyone. Your action, your power, your length.
Confidence in Every Drift
When your float rod loads into a king and you feel every headshake through the cork, you know. The right rod does not just perform better — it makes every hour on the river count.
A Builder Who Fishes Your Water
What is your drift weight? What line are you running? How do you set the hook? Your Prolite builder asks the questions a tackle shop never would — because your builder fishes these rivers too.
Built for Your Run
Every species fights different. Every river reads different. Your rod should know the difference.
Built for Kings
Built for Steel
Built for Silvers
How It Works
Tell Us How You Fish
Answer a few questions about your water, technique, and target species.
We Design Your Build
Your builder specs every detail — blank, guides, grip, action — around how you fish.
4–6 Week Handcraft
Built by hand in Olympia, WA. Photos and updates throughout.
What Prolite Anglers Say
“Chris and the talented team behind ProLite Rods are exactly what we want and have missed in this industry for a while now. Their knowledge and guidance in the rod building process matches the highest quality components they use.”
“The builder went above and beyond and was super informative. He sent pics and communicated with me through the whole process. I could not be happier with my custom rod.”
“I've had experiences with Chris and ProLite for about ten years now. He is very approachable, accessible, and open minded when it comes to designing custom rods.”
Custom Salmon & Steelhead Rods Start at $375
Final price depends on blank selection, guide package, and grip configuration. Most salmon and steelhead builds land between $375–$650.
We send you an itemized quote for approval before any payment is required.
Your River. Your Technique. Your Rod.
Pick the path that matches where you are.
Build Your Custom Rod
Tell us how you fish. We will show you what your rod will cost and how to start the build.